02

thought leaders

SHRI. ARUN MAIRA
Former Planning Commission Member, Former Chairman, Boston Consulting Group
SHRI. SURESH NARAYANAN
Chairman & Managing Director, Nestle India Ltd.
15 Jan 2021
HIGHER PURPOSE OF BUSINESS: TRANSCENDING CSR?
1630 HRS IST
venue: online
Discussion Leader

MR. V K MADHAV MOHAN

Growth Multiplier and Mentor
Mumbai, India

Curator

MR. DILEEP NARAYANAN

Founder and Brand Mentor,
Organic BPS, Kochi, India

Age of Human Revolution

Millennial consumers are becoming more belief-driven, companies are becoming more community - centric. The age of Human Revolution is here. The Industrial Revolution was driven by our hands, the Information Revolution by our heads. Now the Human Revolution will be driven by our hearts.

Role of Business

Higher Purpose is a fundamental shift that brings more good to the world, which begets greater profits, which leads to even more good. With the application of purpose branding principles, it is possible for a brand to establish a firmer standing in the community, receive greater appreciation from customers, and earn sustainable profits.

53
Believe that Brands can solve social-ills than Governments
64
Belief-Driven Buying is now mainstream around the world
67
Bought a Brand because it took a stance on a social issue

Help Business &
Humanity Mutually Profit

Centre for Higher Purpose in Business (CHPB) is a Global Community of Thought Leaders who believe in the Power of Purpose in Business.

  • Research, Refine and Evolve the Body of Knowledge (BOK) through Co-Creation and Cross-Pollination of insightful ideas

  • Explore a Purpose Charter, based on Sustainable Development Goals by the United Nations, with global organizations and leaders

  • CHPB is an initiative of Organic BPS, India’s First Purpose Branding company

Our Goals

The Centre for Higher Purpose in Business (CHPB) has identified 9 distinct objectives, based on the Sustainable Development Goals that it would want to realize through Collaboration and Co-Creation with various organizations.

Imagine a world devoid of Poverty & Hunger; People with Good Health; Well-educated; who get Clean Energy & Water; Consume Responsibly; Create Sustainable Cities and Protect Mother Earth for future generations. CHPB envisions getting business organizations to sign a Purpose Charter, symbolizing their steadfast commitment to the 9 Sustainable Development Goals.

Evolve a Purposeful Brand stance.
Develop Stakeholder commitment.
Develop Customer loyalty.
Profit through Purpose.

HIDEBe part of the Change. Build a Belief-Driven Business

register for the event

Please Enter the valid Business Email Address
Thank you for registering. We'll be sending you an email with the link invite.
Oops! Something went wrong while submitting the form.
#
01
DR. AZAD MOOPEN
DR. DIANE DODD
DR. MUKUND RAJAN
MR. RUZBEH IRANI

doing good is good business

04 Dec 2020
| Enter your business email

Recent Articles

Sanitize your brand

The world is today seeing a progressive movement from the bad to the good. Except for the casualties and deaths, the pandemic.....

Nature, the Mother

When we think of our Mother, the thoughts that flash across our minds have always been of a person who is compassionate.....

Biology of Buyology

Buyologists say that a consumer is emotion-driven. Is this just a gut feeling or has it anything to do with real biology? Thanks to ....

An initiative of

Organic BPS was founded in 1999, with a culture deep-rooted in values - commitment to righteousness, excellence and results. The journey towards the higher purpose began the day, our Founder and Brand Mentor Dileep Narayanan christened his dream organisation 'Organic'. A company that discovers and articulates the deepest and the most natural expression of a brand, which he calls the "Organic Purpose". For over two decades, we have been cultivating purposeful brands. To seed purpose in business and to nurture it to bloom, we have evolved a unique proprietary model called the Brand Purpose Solutions (BPS) Model.